Digital & Data SEO Specialist (12 Month FTC)

About the job

Overview

Millions of customers visit Screwfix online to find the products they need to get the job done. As an SEO Specialist, you'll help more of them find us, making sure our products and content are visible when customers are searching for them.

Joining our Ecommerce team, you'll work across our UK and Republic of Ireland websites, getting hands-on with keyword research, content optimisation and creating and optimising buying guides. You'll help produce useful content that supports customers in choosing the right products, while identifying opportunities to improve our organic visibility and performance.

You'll use tools such as Google Search Console and Bright Edge to understand what customers are searching for, spot opportunities and turn insights into practical improvements. Working closely with the wider team and our external SEO agency, you'll also contribute to how we approach emerging AI-powered search experiences and help our content reach customers in new ways.

It's an opportunity to build on your SEO experience, work on a large ecommerce website and see how your work contributes to helping customers find what they need.

This is a 12 month fixed term contract position until January 2028.

What's in it for you?

• Discretionary annual bonus up to 20%
• 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
• Hybrid working
• Flexible start and end times around core working hours
• Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
• EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
• Up to 14% employer pension contributions
• Life cover up to 4x your salary
• Health cash plan and discounted gym memberships (up to 25% savings)
• 20% discount at Screwfix and B&Q

Key responsibilities

• Deliver SEO plans for assigned product categories, prioritising opportunities by commercial impact and tracking results against agreed traffic and revenue targets.
• Conduct thorough keyword research to identify high value search terms and optimise content accordingly.
• Implement on page SEO improvements, including page titles, internal linking, content optimisation and structured data.
• Identify technical SEO issues (e.g. crawling, indexation, page speed) and write clear tickets for product and development teams.
• Work with the PR team on digital PR activity to earn links and brand mentions from relevant, trusted sources.
• Create and optimise buying guides that support purchase decisions and earn citations from AI search tools.
• Optimise the website for local search, including store pages and Google Business Profiles.
• Monitor and analyse organic performance using Search Console, GA4 and BrightEdge, including AI referral traffic, providing regular reports that explain what changed, why, and what to do next.
• Conduct competitor analysis across traditional and AI search, tracking how visible our products and content are and recommending improvements.
• Support SEO tests to measure the impact of changes before they are rolled out more widely.
• Collaborate with external SEO agencies to align strategies, share insights, and ensure cohesive execution of SEO initiatives.
• Keep up to date with algorithm updates and changes in how customers search, including AI assistants, and use AI tools responsibly to work more efficiently.

Required skills & experience

• Experience in SEO, ideally on a large ecommerce website, with a strong understanding of search engine ranking factors and how AI search tools find and cite content
• Proficiency in SEO tools such as Google Search Console, Google Analytics, BrightEdge, Screaming Frog and OnCrawl
• Has the ability to analyse & interpret data to make timely and considered decisions & actions.
• Ability to use GA4 at an intermediate level
• Experience in using ecommerce content management systems
• Attention to detail and a good understanding of technical SEO fundamentals (crawling, indexation, structured data)
• Ability to manage and prioritise multiple tasks effectively, maintaining a considered approach when deadlines are demanding
• Confident using AI tools to speed up research, analysis and content work, while checking outputs for accuracy
• Ambition and drive to learn and develop new skills
• Able to explain findings clearly to stakeholders, in writing and in person

At Screwfix,

Your Wellbeing Comes First

Financial wellbeing

• Wagestream access to track earnings and save
• Access to the Kingfisher Share Scheme
• Colleague support fund
• Exclusive offers and discounts via our Hapi app
• Cycle-to-work scheme and savings on bikes

Every day benefits

• Career progression and development programmes
• Coaching and mentoring to help you thrive
• Access to wellbeing resourcing including PepTalk
• Support networks available

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you. From there you can expect a comprehensive process, with regular contact from the Talent Acquisition team who are always available, for any queries you may have.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity that excites you.

Sustainability at Screwfix

We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We’re on a mission to put sustainability at the forefront of everything we do. Join us.

We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.

Please let us know at careers@screwfix.com if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE

#LI-Hybrid

Rewards & Benefits

Cycle to work

Whether you’re a keen cyclist or looking to take up a healthy hobby, enjoy savings of up to 25-39% on bikes and accessories through the Cycle to Work Scheme.

High Street Shopping Discounts

As well as discounts at Screwfix and B&Q, you can save money at other major high street retailers.

Share Plans

Become a Kingfisher shareholder with a variety of schemes to choose from.

Gym Discount

Look after your mind and body with 20% off a Nuffield Gym membership, starting with a Health MOT and free 7-day pass.

Gym Discount

Look after your mind and body with 20% off a Nuffield Gym membership, starting with a Health MOT and free 7-day pass.

Simply Health

From dental care to acupuncture, you can customise your health plan and claim back money for treatments.

Long Service Awards

From extra pay to bonus holiday days, we’ll celebrate your milestones with tangible rewards. It’s our way of thanking you for building a career with us.

Pension

With our award-winning pension plan, you choose your contribution amount and we add as much as 14% per month.

Life Cover

If you opt into our pension scheme, you’ll receive up to 4x your annual salary through Death in Service payment.

Retail Trust

Look after your mental health with free wellbeing resources, including a confidential counselling service.

Screwfix and B&Q Discounts

As a member of the Kingfisher group, you’ll enjoy 20% off all B&Q and Screwfix products.

Mind Training

We’ve partnered with Mind, the UK’s leading mental health charity, to our colleagues the support and tools needed to look after your mental health.

Screwfix Community

Whether you’re working from our stores, our offices or your home, you can easily stay in touch with colleagues and access the resources you need.

Self-Development

Whether you want to advance your job related skills or learn how to play the guitar, take advantage of our amazing learning tools on offer such as LinkedIn Learning.

Enhanced Family Leave

Our Enhanced Family Leave policy and resources are inclusive for all parents and include competitive pay terms, going above and beyond statutory requirements.

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Benefits

at Screwfix

Training programmes

We’re growing, and we want our people grow with us. That’s why we pull out all the stops to make sure our people continue to learn and develop new skills. It’s all about giving you the tools to build a career that’s right for you.

Open Development Programme

You can take your career almost anywhere at Screwfix. Whether you want to side-step into another department or expand your business knowledge, this programme offers a huge range of learning modules and is open to all colleagues.

Aspiring Leader Programme

For those looking to step into management, this programme focuses on action-based learning. Under close mentorship, you’ll develop leadership skills as you take on real business challenges.

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“Our aim is to drive sales to the website through paid and display advertising. And we work really closely with the marketing team to make sure everything looks on-brand.”

Becky Wren | Digital Marketing Manager

“Our plan is to ensure customer satisfaction with our website. Navigation, search, optimisation – they’re all things that are key to my role.”

Jurate Sostakaite | International Web Merchandising Manager

“The day is varied. You could be merchandising for a new promotion, liaising with buyers on that or working on a website optimisation task. In International, you could also be looking after translation.”

Charlotte Fangman | International Web Merchandiser

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Plan your commute

Postcode

Be yourself at Screwfix

We all do better when we’re celebrated for who we are. Which is why a warm, equal and inclusive culture is integral to our culture at Screwfix. Our Employee Inclusion Network, 'Us', helps colleagues to share ideas and work collaboratively in pursuit of a fairer, more diverse workplace. With the support of our leadership team, ‘Us’ is comprised and led by true Ambassadors for Diversity & Inclusion. It’s an open space where colleagues can share experiences, learn about allyship, and ultimately, feel free to be themselves.

Application process

Apply

Applying online is simple. Fill in some basic details and upload your most recent CV. If you’re applying for a S.A. you’ll also need to complete a Situational Judgement Test.

Interview

Prior to your interview, we recommend a thorough read of our careers page and even a trip to your local Trade Counter, to learn as much about us as possible. Your interview will consist of competency-based questions, and a chat about your experience, knowledge of Screwfix and the role you’ve applied for. Interviews may be held on the phone or over video chat, followed by a visit to store to meet the team.

Offer

If we think we’re a good match, we’ll make you an official offer. Once you’ve accepted and we’ve completed the pre-employment checks, you’ll receive your shiny new contract.

SEO Specialist (12 Month FTC)

SEO Specialist (12 Month FTC)

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Trade House, Mead Avenue, Houndstone Business Park, Yeovil, BA22 8RT

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Fixed Term/Secondment (37.5) - Fixed